There is an estimate of 39.4 million people worldwide who have HIV, two-thirds of which reside in Africa. In 2011 Belvedere, the world’s first super premium vodka, announced its partnership with (RED)™ and the launch of a Special Edition bottle to raise proceeds for Global Fund™, the world’s leading financer of programs to fight HIV/AIDS in Africa where 50% of their profits from the sale of the special edition bottle will be donated to Global Fund™.
To help raise awareness for the cause in Asia, (BELVEDERE)RED teamed up with five of Hong Kong’s independent fashion bloggers including myself for a fun and crazy photoshoot shot by Ricky Lo. Our hair was poofed out by the magical people at Marek Art of Hair and the girls were outfitted by Magnan & Tse with MISCHA clutches while JJ Acuna wore Anthony Hill for Hill Menswear. Credit also goes out to A Beauty Bar for the make-up and Sense of Touch for a nice spa treatment! I’m so happy to be a part of this great campaign and there’s no better way to help spread the news than through social media and Hong Kong’s top bloggers!
The final outcome and some behind the scenes shots!
Top to bottom: Limited edition ANDRE IX Belvedere bottles | Amazing Christian Louboutin Mad Marta booties that I wore for the shoot | Post-shoot look in my Henry Holland x Le Specs muffin sunglasses! | Ending the intense day with a nice cold beer at Chum Chum Mi!
Thanks SO much to medium.asia for making this all possible!