Born in Singapore and raised in Hong Kong, Denise Lai’s appreciation for creativity was nurtured from a young age; she was constantly doodling on anything from restaurant placemats to old Nike shoeboxes. In highschool, Denise studied Art and Textiles which motivated her to pursue a degree in Graphic Design from Pratt Institute, New York.
In 2008, Denise launched her lifestyle blog SUPERWOWOMG – another creative outlet to showcase her love for fashion and her eye for great style. Known for her signature oversized glasses, electric colorful hair, erratic layering of accessories and her bubbly personality, Denise’s blog has garnered the attention of both local and international media including Cosmopolitan Australia Magazine, South China Morning Post, Timeout HK Magazine, HK Magazine and Prestige Magazine. Having been approached and collaborated with brands such as Cole Haan, Forever21, J.Crew and Sam Edelman, SUPERWOWOMG is well on its way to becoming the forefront of Hong Kong’s iconic fashion landscape.
Now splitting her time between Hong Kong and Shanghai, Denise works fulltime on her blog and also as a freelance graphic designer.